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Great article today in the Guardian about brand engagement hype.
An interesting one indeed...
It seems to work for some companies (innocent), but not at all for others (Tesco).
Maybe the secret is being able to tell the difference...
Posted by: Kevin Keohane | January 05, 2009 at 05:07 PM
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An interesting one indeed...
It seems to work for some companies (innocent), but not at all for others (Tesco).
Maybe the secret is being able to tell the difference...
Posted by: Kevin Keohane | January 05, 2009 at 05:07 PM