Ruth, Marc and I are back in our offices after a busy week on the road in Chicago.
While hitting the streets shooting Vox Pops for an upcoming simply-experience video, Ruth and I put on our feminine charms to sway people to appear on camera. Many obliged in spite of lurking mall security and a few nosy store managers employed by one of America's largest retailers (hint: it's not Target).
May it be noted that Ruth and I had some very productive shoots and only slightly gave in to the temptation of Macy's, Abercrombie & Fitch, Bed, Bath and Beyond and the Gap. We also survived a bumpy 60-minute cab ride with a driver juiced up on Red Bull! Luckily, I bargained him down on the bill after he saw how queasy we lovely ladies were.
When I wasn't filming for simply-experience, I was busy interviewing the likes of Tetra Pak Corporate Brand Director, Khaled Ismail, who was just as charismatic on-screen as off. Khaled offered insight into the creation of the highly successful LiVE Tetra Pak employee engagement program. Be sure to look out for the story in the September edition of simply-communicate!