There’s a lot we take for granted as an employee, not just the basics of a chair, a desk and a functional piece of IT equipment - after all they’re as easily bought as the weekly groceries -but the basic business essentials of a business card, a comp slip or a piece of letterhead. After the excitement, and surprising technical ease, of putting together a website these low tech requirements now come to the fore. I’ve had an excuse while the website domain and email address have been migrating but now it’s only a matter of hours before my business email address is up and running. So here we go.
Years ago, in a small regional PR agency, I worked with a local client on the creation of a new corporate identity for his manufacturing business. It came back to me as I was thinking of how to visually represent my business and, of course, without spending the equivalent of the GDP of a small African country doing so. It’ll sound pretty cheap then when I say that I’m pleasantly surprised at what my limited technical design skills can do with a scanner and Microsoft Word 2007, but nevertheless I think they’ll afford me the professional basics to do some new business development, so where shall I start?
I’ve been watching some of the regional consultancies in the past year or so because I assumed that’s where I’d pitch a business of my own, and it’s amazing to see what business they’re picking up. They have great pages on Facebook too and of course they’re all doing Twitter. And so am I, as of yesterday - and I have to say I’m not yet convinced. Have I missed a trick?