Great article today in the Guardian about brand engagement hype.
We're currently mostly liking...
- a shel of my former self
- Aimee
- Alex Manchester - Web 2.0 guru
- Allan Jenkins
- Casey’s Blog
- Live Long and Prosper
- euansemple.com - The Obvious?
- Karl at IBM
- Katie Moffat
- Kevin Keohane
- Kilobox - musings on new media
- Lee Smith
- Les Potter
- Life through a 2.0 lens
- Martin Ross
- Matt O'Neill
- Niall Cook
- Russell and Social Media
- Shel Holtz & Neville Hobson
- Simply Communicate - internal communication plans and employee communication toolkits
- Sue Tupling's blog
- Talking Internal Communication...
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An interesting one indeed...
It seems to work for some companies (innocent), but not at all for others (Tesco).
Maybe the secret is being able to tell the difference...
Posted by: Kevin Keohane | January 05, 2009 at 05:07 PM