The new standard for meetings and conferences

We're in the final stages of preparation for our annual conference which kicks off next week and I have the words of Seth Godin ringing in my ears.  If you don't know him, he's the guy who wrote The Dip: A Little Book That Teaches You When to Quit (and When to Stick) which was a big hit last year.  He's also a keynote at the IABC International Conference in New York.

Anyhow, Seth suggests that we conference organisers should all try harder now the cost of flying to these events is so high:

"Here's what a speaker owes an audience that travels to engage in person: more than they could get by just reading the transcript.

"And here's what a conference organizer owes the attendees: surprise, juxtaposition, drama, engagement, souvenirs and just possibly, excitement."

Must just pop out and get some souvenirs!